FMCG (Fast Moving Consumer Goods) refers to those consumer products with a short service life and a fast consumption speed. As a sub-industry of fast-moving consumer goods, beverages are the most common type of products in people's lives. In addition to the common mineral water, juice drinks, etc., in recent years, various conceptual drinks have emerged in an endless stream. It is not difficult to see that, as a member of FMCG, beverages industry also have the feature of fast replacement.
In order to meet the characteristics, beverage production requires a highly demanding production workshop. In the beverage production process, whether it is glass bottles, plastic bottles, pop cans or carton beverages, the operating environment of the workshop is very strict. The requirements of every link are not only food-grade cleanliness and safety, but also high efficiency and stability. From the safe and high-speed production of the raw material assembly line to the aseptic filling and packaging, to the refrigerated storage.We need to consider whether ordinary marking equipment can meet the safety, non-toxic, and efficient marking of product information, and whether there will be problems with product information fading or being erased after refrigeration.
In view of the trend of speed-up in the beverage industry, whether high-speed and stable marking/coding can be guaranteed has become a key factor for manufacturers to choose marking equipment. Laser marking, as a safe and efficient way of marking production information, gradually plays an indispensable role in the beverage production process and become ideal selection for manufacturer.
The reason why beverage manufacturers need laser marking machine
Permanent Marker
The laser marking machine can be used to mark the production information on beverage packaging bottles, jar pull rings, and packaging boxes, including brand LOGO, anti-counterfeiting code, production date, production batch number, shelf life, regulatory barcode, QR code, etc. Compared with traditional coding methods such as inkjet coding, laser marking machines use non-contact processing without additional consumables, and mark production information on the substrate itself, and the information is clear and permanent, which perfectly solves the shortcomings of traditional methods.
The marking pattern information of the laser marking machine is clear and beautiful, good in permanence, high temperature resistance, corrosion resistance, and cannot be erased. Therefore, it has excellent anti-counterfeiting performance and can effectively crack down on "counterfeit goods" and prevent channeling.
Efficient Production
The combination of the marking system of the laser marking machine and computer numerical control technology can form an efficient automatic processing equipment, which can mark various characters, symbols and patterns.
Beverage manufacturers can easily use software to design patterns and change marking content to meet the high-efficiency and fast-paced requirements of modern beverage production.
Sustained and Stable
Beverage production line is a production unit that runs continuously at high speed for a long time, even a short downtime will bring huge losses to beverage manufacturers. Therefore, minimum or even no downtime is a mandatory requirement for marking equipment.
With an ongoing production process and a focus on delivering the product, we know beverage manufacturers don't want downtime associated with marking machines. Our marking technology and beverage laser marking equipment can maximize the continuous normal operation of your production line, greatly reducing or even avoiding losses caused by downtime.
Cost Control
The unit price of beverage products is low, and strict cost control is conducive to improving product competitiveness. Compared with the investment of the entire beverage production and packaging line, the cost of the marking machine is only a small part, but cost control comes from every detail. The seamless integration of Leijin laser marking equipment with the production line helps to maximize the efficiency and productivity of the production line. The laser marking machine does not require additional consumables such as ink, and can be used for a long time after plugging in. Low operation and maintenance costs are in line with the needs of various beverage factories for reasonable cost control.
Marketing Interaction
The beverage industry has fast product circulation and wide distribution of consumers. As an interactive medium between manufacturers and consumers, easily identifiable product information is an important part.
1. QR code
The QR code marked by the laser machine is clear, durable, beautiful, high temperature resistant and corrosion resistant. The QR code containing information such as point exchange and anti-counterfeiting inquiry can be directly marked in the beverage bottle cap through laser marking, so that consumers cannot inquire before the beverage is opened, avoiding the problem of repeated inquiries. This method also avoids the behavior of identifying and destroying the QR code from the outside.
The laser marking machine can automatically mark, count and distribute at high speed, and combined with database management, it can realize one code per bottle and effectively reduce the behavior of fleeing goods in the market. Manufacturers can trace the whole process of products through the "QR code traceability system", effectively strengthening the supervision of distribution and agents in various places. Beverage manufacturers can also use the marked QR code information to establish a cloud service platform for the entire service process through mobile Internet, Internet of Things, big data, cloud computing and other related technologies, and create a supervision system covering the entire process of product production, logistics, and terminal sales.
2. Diversification of product information
Laser marking is flexible and diverse, and can be used to print serial numbers, batch numbers, barcodes, logos, texts, patterns, etc., which is convenient for manufacturers to carry out points exchange, lottery, promotions and other activities, so as to achieve in-depth interaction with consumers and accurate analysis of consumption data.
In short, through the information marking of each commodity, it not only brings consumers a new QR code anti-counterfeiting experience, but also realizes value-added functions such as brand marketing, brand interaction, product promotion, sales promotion, and anti-fleeing.
Beverage Manufacturing Laser Marking Machine
A true marking solutions partner understands the importance of high-quality marking solutions and achieving beverage manufacturers' operational goals.
Beverage manufacturers use expensive filling and packaging equipment and cannot tolerate unscheduled downtime during the marking process. Legent laser has rich professional experience in the beverage packaging marking industry. With our combination of technology, expertise and service, we are the ideal choice for your beverage production line marking solution integration partner.
Specially designed for small and medium-sized beverage manufacturers, it provides a marking solution with faster operation speed, higher marking quality and more stable performance, helping the continuous and uninterrupted operation of the beverage production line.
Our products are designed to be simple to operate and easy to integrate, so you can focus more of your time on the most critical aspects of your business.
For more information about laser marking machines for the beverage industry, please contact us directly.
