What is FMCG?
Daily necessities are called fast-moving consumer goods due to high-frequency repeated consumption, such as food, beverages, tobacco, alcohol, personal hygiene products, etc. Due to strong product competition, brands pay more attention to product packaging, branding, and popularization. Therefore, after the birth of QR code, this is a big event. Some people who are sensitive to business dynamics have applied this QR code logo to their products one after another. It is a common problem that people who pursue fashion want to scan the QR code when they see it. To take this step on the
At the stage of popularization of QR codes, the food industry should be the most commonly used industry. That is, in the beverage industry, words like "one more bottle" must be familiar. However, the original ink jet coding method gave many people the opportunity to take advantage of the loopholes. Some people specially made this kind of winning information and exchanged it with the manufacturer, which seriously affected the data accuracy when managing statistical sales information. This kind of behavior is a very big disadvantage for the fast-moving consumer goods industry, which is very sensitive to market dynamics. The QR code printed by this kind of inkjet printer is not long-lasting and clear enough, which makes it impossible to scan if there is a little missing, which affects the use.
Flying laser markers are quite different. Most other companies cannot keep the QR code clearly in the bottle cap due to the limitation of equipment capacity, but the laser flying marking machine independently developed by Legent Laser has no such limitation at all. It can not only achieve the efficiency of high-speed marking, but also ensure the clarity of the pattern. The important thing is that the permanent marking will not be missing and affect the use.
The existence of the QR code code is an excellent means of publicity, which can express the company's image of keeping up with the trend, satisfy the preferences of most young consumers, and can also achieve the purpose of market data analysis. Therefore, some simple data of people who scan each code can be used. Return to the database to obtain actual user information, and indirectly learn about product culture from users through codes. Therefore, more and more small FMCG companies, especially beverage companies, are putting laser-marked QR codes on bottle caps or bottle bodies to attract attention. Customers scan the code to learn about activities or corporate information.
The special equipment for Legent flying laser marking machine has been popularized on a large scale, and well-known brands of beverages use this equipment.
